Chris Gould
Director, Measurement & Analytics @Haworth Marketing Media
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WORK HISTORY
Director, Measurement & Analytics @Haworth Marketing Media
Minneapolis, MN, US
Leverage skills in Tableau, Adobe Analytics, Media Mix Modeling, and sales lift studies to drive data-driven decision-making across a diverse client portfolio. Develop and present comprehensive sales impact reports, manage Tableau dashboards, and lead the delivery of quarterly sales reports. Optimize naming conventions and URL parameter structures, perform ad hoc analyses, and summarize Marketing Mix Modeling results. Generate weekly traffic forecasts, manage client-specific Tableau dashboards, and collate data sets for quarterly analyses. Guide new business initiatives by identifying key performance indicators, suggesting measurement methods, and conducting audits of Google Analytics accounts.
EDUCATION
St. John's University
Bachelor's Degree, Communication
ABOUT CHRIS GOULD
As Vice President of Partnerships at Marcomm, I lead our efforts in offering specialized…
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