Chris Martin
Digital advertising, media buying, public relations and marketing expert
- Role
- Paid Search Manager at Primrose Schools
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Chris Martin
Experienced communications and marketing professional who is skilled in Paid Media/Digital Advertising, Social Media Advertising, Media Buying, Writing, PR, Crisis Communications, Email Marketing, Media Relations, Social Media, Marketing and Journalism. From forming strategy for national brands to executing projects for local nonprofits, I\'ve worked with and for all kinds of businesses, nonprofits and governments from large to small.
Experience
Paid Search Manager
Apr 2022 — Present · Atlanta, GA, US
Oversee execution of Primrose Schools enrollment and recruitment paid media campaigns on Google paid search, Bing paid search, programmatic display, Google Performance Max, YouTube, CTV and programmatic audio platforms platforms- Manage and oversee the performance of $7 million-plus budget allocated to paid search, display and video channels- Collaborate with agency partner in order to maximize performance and efficiency- Lead testing strategies for paid search, display, discovery and video, as well as other new or emerging platforms- Oversaw record-breaking paid search performance in 2022 and 2023- Focus on agility by altering paid media mix & strategies in order to accommodate business needs
Education
Middle Tennessee State University (MTSU)
Bachelor of Science, journalism
2005 — 2009
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