Christopher G.

About Christopher G.

I’m a director-level web and digital strategy leader with 15+ years of experience owning high-scale websites and digital platforms for global SaaS organizations. Over the past decade, my work has focused on building and optimizing web ecosystems that drive revenue growth, lead generation, customer engagement, and trust in highly regulated, security- and compliance-sensitive environments, including double-digit revenue and engagement growth across global SaaS platforms serving millions of users.I specialize in end-to-end web ownership: CMS platforms, site performance and reliability, SEO and analytics, conversion optimization, governance, and cross-functional delivery. I’ve partnered closely with marketing, product, engineering, security, legal, and revenue teams to ensure websites are fast, stable, compliant, brand-aligned, and continuously improving.Alongside hands-on execution, I lead teams, define operating models, and translate business objectives into scalable digital solutions. I’m especially effective in complex organizations where clarity, prioritization, and measurable outcomes matter — and where the website is a mission-critical growth and communications engine.

Experience

1. Director, Web Strategy & Seo

   Dashlane

   Dec 2023 — Present · New York, NY, US

   Own Dashlane’s global website and web platform, including CMS operations, development, UX best practices, site reliability and performance, technical and content-focused SEO, analytics, and conversion optimization in a security-focused SaaS environment- Lead web governance, publishing workflows, and prioritization across marketing, UX/design, and engineering teams- Partner with product marketing and growth teams to support launches, campaigns, and ongoing demand generation initiatives- Use analytics and performance data to guide roadmap decisions, experimentation, and continuous optimization- Led a full CMS migration to WordPress, reducing content delivery timelines from weeks to days and enabling faster testing and iteration- Contributed to 20%+ sustained annual B2B revenue growth through web, content, and UX optimization.

Education

• University of Alabama at Birmingham

  Bachelor of Arts - BA, Philosophy, English, History

Skills

• Writing
• Market Research
• Editing
• Team Leadership
• Microsoft Office
• Layout
• Leadership
• Data Analysis
• Team Building
• Management
• Product Planning
• Salesforce.com
• Web Design
• Journalism
• Marketing Event Planning
• Headline Writing
• Product Strategy
• Google Analytics
• Photoshop
• Editorial
• A/B Testing
• Digital Media
• Client Relations
• Graphic Design
• Social Media
• Ap Style
• Advertising
• Corporate Communications
• Budget Management
• Product Training
• Lead Generation
• Internal Communications
• Proofreading
• Business Development
• Digital Marketing
• Interpersonal Communication
• User Acceptance Testing
• Content Strategy
• Competitive Intelligence
• Marketing Strategy