Christos Giannaris
GM Marketing & Digital at Hawthorne Machinery
- Role
- Gm Marketing & Digital at Hawthorne Cat
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Christos Giannaris
As a strategic marketing and digital transformation leader, I’ve had the opportunity to build high-performing teams and implement innovative strategies that drive customer engagement, brand strength, and measurable growth.With 20+ years at Hawthorne Cat, I’ve led major initiatives across marketing, sales operations, and internal communications—including marketing automation, culture-building campaigns, customer experience innovation, and strategic partnerships (including our first MLS team sponsorship with San Diego FC).I’m passionate about building community—both internally and externally. I’ve worked closely with organizations like Junior Achievement and the Boys & Girls Club of Greater San Diego to create internship and mentorship opportunities for underserved youth.I believe in data-informed decisions, cross-functional collaboration, and aligning people with purpose. Let’s connect.
Experience
Gm Marketing & Digital
Jul 2023 — Present · San Diego County, CA, US
Lead strategy and execution of enterprise-wide marketing, digital platforms, and brand initiatives • Oversee digital transformation efforts (automation, analytics, UX) • Drive internal communications (daily updates, video messaging, newsletters) • Initiated and negotiated MLS partnership with San Diego FC • Grew community engagement via partnerships with Junior Achievement and Boys & Girls Club
Education
University of Phoenix/University of Hawaii
BSB/M, Business Management, Geology/Geophysics
2001 — 2004
University of Phoenix
MBA
2007 — 2008
Skills
- Marketing
- Microsoft Office
- Sales
- Inventory Management
- Leadership
- Sales Management
- Public Speaking
- Six Sigma
- Management
- Marketing Strategy
- Business Process Improvement
- Logistics
- Training
- Social Media
- Purchasing
- Process Improvement
- Strategic Planning
- Sales Operations
- Logistics Management
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