Chriselle Dsouza
Senior Director of Service Design and Experience @Castlemain
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WORK HISTORY
Senior Director of Service Design and Experience @Castlemain
Toronto, ON, CA
EDUCATION
University of Toronto
Bachelor of Arts (Honours), Criminology, Urban Studies & Political Science
Centre for Criminology and Sociolegal Studies, University of Toronto
Master of Arts, Criminology
G. Raymond Chang School of Continuing Education
Communication Design
BrainStation
Data Analytics
Humber College
Ontario Graduate Certificate, Public Relations
SKILLS
ABOUT CHRISELLE DSOUZA
Passionate individual with a dedicated interest in networking, media relations, digital media, stakeholder relations, event management and research. With strong writing and interpersonal skills, I create solutions specific to an audience. I believe direct communication and engagement are effective problem-solving techniques. My academic career, work and travel experiences have enhanced my communication skills. I am enthusiastic about interviews, focus groups, personal selling, social media engagement and pitching to media. I believe that engaging and empowering an audience results in a successful, meaningful and sustainable business. I am involved in mentorship programs, event management committees, community development projects, evaluation research groups and media strategy teams. The tactics I have implemented include: communication plans, media kits, media lists, social media audits, Hootsuite, speeches, crisis communication documents, matte stories, brochures and promotion plans. I have assisted news media stations at motorsport events, led 11 subcommittees at Humber College’s sixth annual alcohol awareness event, created an engaging exhibition space and live-tweeted international expos. I value information and innovation. I am open to continuous learning and challenging work environments.
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