Christopher Wells

Visual Communications Lead @OECD-OCDE

Paris, FR

Leading research and design of the ITF\'s first full brand platform, developing a brand architecture and design system for application across digital and print. The new identity aims to unify and refocus comms, events, missions and cross-channel knowledge products. The initiative is part of a programme to reposition, raise visibility, credibility and engagement.Applied user-centric mindset to update ITF’s products with simpler, modular, accessible formats.Raised quality while cutting turnarounds by applying software expertise to industrialise editorial workflows.Managed all design for ITF\'s Global Ministerial Summit catering to upwards of delegates since 2022. I design this event\'s entire identity, in partnership with external creative and motion designers.To help scale our impact, I\'ve also begun to matrix manage an in-house \'virtual design agency\' of colleagues with an interest in design. This is helping us to maximise our capacity at zero-cost.