Chris Diede

About Chris Diede

I’m a commercially minded growth leader with deep experience across ecommerce, D2C, B2B, and brand strategy. As Chief Commercial Officer at Chill-N-Reel, a Shark Tank–featured consumer brand, I’ve led the company through national expansion across Shopify, Amazon, and retail. I especially thrive when rolling up my sleeves with zero-to-one and early-stage companies, focusing on building what moves the needle: full-funnel marketing, scalable systems, and content that sells.My background spans founder-led startups, healthcare analytics, SaaS, and agency leadership. I’ve co-founded ventures, launched products with limited resources, and led go-to-market initiatives across both sides of the marketplace equation. Earlier in my career, I founded and operated a digital agency that served clients like Nestlé, Dole Food Co, Thermador, Cedars-Sinai, and KFC.What ties it all together is a bias for action and a focus on results. I know how to lead lean teams, align creative and commercial efforts, and scale what works. Whether the goal is unlocking product-market fit, expanding across channels, or sharpening brand identity, I bring a practical, story-driven approach to building businesses that perform.

Experience

1. Chief Commercial Officer

   Chill-N-Reel

   Jul 2020 — Present · Austin, TX, US

   Drove the process to land our Shark Tank brand appearance, and serve as the founding Chief Marketing Officer, Head of Ecommerce and Technology for Chill-N-Reel, a startup outdoor sports brand. Oversee the development, strategy and execution of go-to-market and overall commercial approach of the company. Increased sales 30x through strategic branding, direct to consumer ecommerce development, B2C marketing, digital advertising, social engagement and B2B lead generation. Amassed 400K followers and over 132M organic video views.Manage and facilitate corporate strategy, brand partnerships, demand generation, paid and earned media and all online sales channels. Advise company owner/inventor on all areas of the business.

Education

• Vanguard University of Southern California

  B.A., Marketing

• California State University, Fullerton

  Certificate, Applied Sustainability

Skills

• Advertising
• Website Development
• Mobile Strategy
• Lead Generation
• Social Media
• Direct Marketing
• Mobile Devices
• Sustainability
• Online Lead Generation
• Web Analytics
• Integrated Marketing
• New Media
• Web Marketing
• Email Marketing
• Online Advertising
• Strategy
• E-Commerce
• Google Adwords
• Digital Media
• Ppc
• Media Relations
• Restaurants
• Interactive Advertising
• Strategic Partnerships
• Digital Marketing
• Interactive Marketing
• Entrepreneurship
• Early-Stage Startups
• Web Design
• Web Development
• SEO
• Start-Ups
• Creative Direction
• Crm
• Franchising
• Sem
• Product Marketing
• Social Media Marketing
• Brand Development
• Google Analytics