Chris Lang

Marketing Challenger, Evangelist, Data Nerd, Problem Solver

Role
Strategic Accounts Director at Integrate
Location
Austin, TX, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Chris Lang

Twenty years of corporate B2B high tech software and hardware sales experience in the marketing technology, sales intelligence and HCM spaces.Solutions for Sales and B2B Marketing including data and intelligence solutions for CRMs and MAPs, contacts for outbound, content syndication, plus: SaaS, resource management, time and attendance, competency management, human capital management, management development, succession planning, organizational charting, e-mail messaging, and online collaboration;Specialties: Providing Enterprise wide solutions across verticals such as High Tech, Fortune 500, Energy, Defense Contractors, Manufacturing, Health Care, Legal, Financial Services, Higher Education, Government, and Pharmaceutical.

Experience

  1. Strategic Accounts Director

    Integrate

    Jul 2018 — Present · Austin, TX, US

    Cloud-based marketing software platform that helps marketers more efficiently and effectively acquire prospects and customers. Integrate allows marketers to be more successful via more effective Demand Gen Orchestration. The software improves how B2B brands manage data sources across channels allowing teams to centralize, prioritize, and standardize data. Working with B2B marketing teams to help- Map out marketing tech blueprints to identify areas of manual process that should be automated- Manage media sources one to many - so campaigns are launched, managed, and optimized without the heavy work load - Connect front end delivery to back-end systems including integrations with Marketing Automation (Pardot, Marketo, Eloqua, Hubspot, etc.) CRM systems (Salesforce) and other data enhancement solutions (Predictive, ABM)- Provide closed loop set-ups so marketers can act on KPI and opportunity measurement - Customize media partner recommendations and campaign models to reach lead pipeline goals via ABM and persona targeting

Education

  • Tulane University

    Bachelor of Arts (B.A.)

    2004 — 2006

  • Tulane University

    BA, Political Science, Latin American Studies

    1994 — 1998

Skills

  • Salesforce.com
  • Sales Enablement
  • Direct Sales
  • Strategic Selling
  • Channel Partners
  • Lead Generation
  • Financial Services
  • Crm
  • Sales
  • Email Marketing
  • Software Industry
  • Customer Relationship Management (Crm)
  • Competitive Analysis
  • Contract Negotiation
  • Selling
  • HR Software
  • Sales Process
  • Demand Generation
  • Account Management
  • Lead Management
  • Database Marketing
  • Marketing
  • B2b
  • Sales Operations
  • Customer Satisfaction
  • Product Marketing
  • Product Management
  • Solution Selling
  • Strategic Partnerships
  • B2b Marketing
  • Cloud Computing
  • Enterprise Software
  • Sales Management
  • Management
  • Saas
  • Integrated Marketing
  • Program Management
  • Business Analysis
  • Marketing Automation
  • Go-to-Market Strategy

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Chris Lang — Strategic Accounts Director at Integrate in Austin, TX, US | Unifers