Chris Lang
Marketing Challenger, Evangelist, Data Nerd, Problem Solver
- Role
- Strategic Accounts Director at Integrate
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Chris Lang
Twenty years of corporate B2B high tech software and hardware sales experience in the marketing technology, sales intelligence and HCM spaces.Solutions for Sales and B2B Marketing including data and intelligence solutions for CRMs and MAPs, contacts for outbound, content syndication, plus: SaaS, resource management, time and attendance, competency management, human capital management, management development, succession planning, organizational charting, e-mail messaging, and online collaboration;Specialties: Providing Enterprise wide solutions across verticals such as High Tech, Fortune 500, Energy, Defense Contractors, Manufacturing, Health Care, Legal, Financial Services, Higher Education, Government, and Pharmaceutical.
Experience
Strategic Accounts Director
Jul 2018 — Present · Austin, TX, US
Cloud-based marketing software platform that helps marketers more efficiently and effectively acquire prospects and customers. Integrate allows marketers to be more successful via more effective Demand Gen Orchestration. The software improves how B2B brands manage data sources across channels allowing teams to centralize, prioritize, and standardize data. Working with B2B marketing teams to help- Map out marketing tech blueprints to identify areas of manual process that should be automated- Manage media sources one to many - so campaigns are launched, managed, and optimized without the heavy work load - Connect front end delivery to back-end systems including integrations with Marketing Automation (Pardot, Marketo, Eloqua, Hubspot, etc.) CRM systems (Salesforce) and other data enhancement solutions (Predictive, ABM)- Provide closed loop set-ups so marketers can act on KPI and opportunity measurement - Customize media partner recommendations and campaign models to reach lead pipeline goals via ABM and persona targeting
Education
Tulane University
Bachelor of Arts (B.A.)
2004 — 2006
Tulane University
BA, Political Science, Latin American Studies
1994 — 1998
Skills
- Salesforce.com
- Sales Enablement
- Direct Sales
- Strategic Selling
- Channel Partners
- Lead Generation
- Financial Services
- Crm
- Sales
- Email Marketing
- Software Industry
- Customer Relationship Management (Crm)
- Competitive Analysis
- Contract Negotiation
- Selling
- HR Software
- Sales Process
- Demand Generation
- Account Management
- Lead Management
- Database Marketing
- Marketing
- B2b
- Sales Operations
- Customer Satisfaction
- Product Marketing
- Product Management
- Solution Selling
- Strategic Partnerships
- B2b Marketing
- Cloud Computing
- Enterprise Software
- Sales Management
- Management
- Saas
- Integrated Marketing
- Program Management
- Business Analysis
- Marketing Automation
- Go-to-Market Strategy
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