Chris Borrink

About Chris Borrink

Over the last 30 years, I have worked side by side with thousands of business owners. Those individuals have been in industries like radio, pest control, cleaning services, online businesses, mortgage companies and the moving industry. With all of them, several things have been important in successfully growing these relationships:Give Respect – A business owner sacrifices everything: money, time, and family to try and grow something they are passionate about. They provide jobs and create wealth. They are heroes in our time.Always Listen – If you are careful listener, you’ll pick up things that are important to someone. Write it down, repeat it back, do something about it.Be Aligned – No use selling stuff to people if they don’t need it or want it. Make sure all your goals line up.Create Vision – Many people are too busy making payroll to create an 18 month vision. Provide it for them, get them on board, lead them by the hand.Share Innovation – Don’t be stingy with what you know. Share it, and it will come back 10 fold.Be Transparent – Tell clients where you make money and they will trust you for it. They probably already know anyway.Execute Flawlessly – Ideas are great, but they are a dime a dozen. When you actually execute against a plan and earn the ROI you promoted, then people will take notice.Measure Everything – The win/loss columns in sales and marketing are all measurable in many different metrics. Make sure you have a handle on all of them, or you’ll be throwing money into the wind. I don\'t let my clients spend a penny unless we know how to measure the investment.Specialties: Online lead generation for the consumer services industry, CRO Conversion Rate Optimization, Call Center Operations, Social Media, SEO, SEM, New Product Development, Six Sigma Green Belt trained, Radio Advertising, Sales and Measurement, Business Development, Partner Management, Channel Development, Local Search Marketing, Small Business Technology & Marketing.

Experience

1. President

   Borrink Consulting

   Jan 2014 — Present

   Borrink Consulting works with $10-$100M companies to help them effectively measure and optimize their sales and marketing initiatives. It also connect clients with marketing partners that build websites, creates direct mail, and performs SEO, SEM, local search and social media.

Education

• Wheaton College

  BA, Business/Communications

  1986 — 1990

Skills

• SEO
• Product Development
• Social Media
• Sem
• Strategic Partnerships
• Interactive Marketing
• Account Management
• Web Analytics
• Partnership Marketing
• Advertising
• Integrated Marketing
• Marketing Communications
• Lead Generation
• Customer Acquisition
• Online Advertising
• Online Marketing
• B2b
• Direct Marketing
• Small Business
• Salesforce.com
• Affiliate Marketing
• Strategy
• E-Commerce
• Team Building
• Management
• Marketing Management
• Customer Service
• Email Marketing
• Google Adwords
• Digital Strategy
• Creative Direction
• Sales Management
• Sales
• Crm
• Strategic Planning
• Leadership
• Marketing Strategy
• Business Development
• Digital Marketing
• New Business Development