Chris Bailey-Munt
Intermediary Social Media Manager @Aviva
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WORK HISTORY
Intermediary Social Media Manager @Aviva
York, GB
Developed and delivered the intermediary social media strategy to increase awareness and generate engagement with content across social media platforms, leading to sales.• Implemented social selling strategy across Life trading and distribution teams; rolling out LinkedIn Sales Navigator as a new opportunity to identify and generate leads.• Implemented and managed community management team to provide excellent customer service to financial advisers. This led to Aviva being awarded joint-first for best intermediary social media in a Market Watch research report, May 2019.• Implemented in-house capability to manage, and consult across teams, all organic and paid social activity internally, and manage creation of all assets, leading to significant savings in agency costs.• Developed and delivered the intermediary content strategy and content calendar to achieve business objectives, including recruitment and management of internal and external influencer content, and media partnerships.• Provided consultation and training to content teams across the business, establishing a centre of excellence for social best practice.• Provided social media consultation and training to strategic partners, including Santander, HSBC and Barclays.
EDUCATION
The Institute of Direct and Digital Marketing
Professional Certificate in Content Marketing
Marketing Week Mini MBA with Mark Ritson
Mini MBA
ABOUT CHRIS BAILEY-MUNT
I build and execute social media and content strategies that deliver engagement, leads and sales. I create content that enriches relationships with existing customers and attracts new customers.I maximise use of social media channels and formats to personalise brand experiences. I lead and mentor people to be their authentic selves and deliver the best outcomes.If you\'d like to know more about how I can help you, please get in touch.
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