Christopher A. Backeberg

Head of Digital Marketing and Configuration Software @Daimler Truck North America

The Digital Marketing and Configuration Software group produces and maintains all brand websites and apps focused on the customer and dealer channel. Additionally it manages the company’s dealer facing Configure-Price-Quote tool (SpecPro) which customizes, prices and enables the ordering of $12 billion/year in revenue for the company. It also supports an additional and seperate configuration software (CHEC), that enables equipment integration for our customers. Projects Currently in Motion • Transitioned recently integrated business unit’s website, from a hardcoded site, to CMS enabled site along with complete overhaul of the look, feel and storytelling behind the brand. • Uplifted and deployed Adobe’s Marketo product, and architected a customer feedback loop which increased responses from dealer to customer. • Sourced and deployed sales enablement platform (Highspot) which eloquently places content in front of our channel, allowing them to efficiently learn, use and sell our product using digital tools and analytics. • Executing the 2nd Phase of a software stack uplift designed to bring efficiencies to a 22-person team that translates, codes and deploys product data from Engineering to our Channel-facing Ordering Configurator. • Pivoted CHEC software roadmap through extensive customer input and benchmarking, to focus future development towards usability, ease of configuration and enabling functional safety protocols for customers.