Chris Aron

About Chris Aron

A dynamic leader who accelerates revenue growth by aligning internal & external perspectives. Day to day I manage teams & oversee programs that deliver on business & product marketing goals. I am passionate about solving problems & facilitating cross-team collaboration! An expert in establishing product marketing strategies and go-to-market programs that facilitate: quality customer engagements, harmonious bookings growth, revenue momentum & successful customer adoption.I excel in roles where flexibility, broad responsibility & speed of action are highly desirable. I am skilled at solving complex situations within fast-paced organizations using soft skills & identifying attractive frameworks across teams & disciplines. I have hired, developed & advanced highly effective marketing, product & sales teams. Always seeking to nurture individuals and teams so they can maximize their contributions to company goals. Also experienced working directly with customers & partners to further optimize solution delivery & adoption.Currently leading cross-functional teams in the execution of successful go-to-market strategies, marketing programs & evangelizing AI-based capabilities. Enjoying rapid revenue growth for SAP\'s cloud portfolio as a result of helping our customers achieve their digital innovation goals.Holder of multiple patents & a published author, I love building relationships & anything associated with a good career challenge!Professional experience includes A2A, Agents, API\'s, applications & platforms, B2B, B2C, big data, cloud, composable enterprises, digital transformation, event-based architectures, enterprise software, ERP, GenAI, innovation, integration, Internet of things (IOT), LLM, location-based services, MCP, mobility, PaaS, SaaS, serverless, SMB, telecommunications & workflow optimizationSpecialties: Organizational Alignment, Business Development, Concept-to-Commercialization Product Management, Product Strategy, Demand Generation, Domestic & International Sales, Go-to-Market Product Launches, Innovation, Partnerships, Product Marketing, Solution Management, Branding, Demand Generation, Lead Management, Problem Solving, Identifying New Approaches, Market Promotions, AR/PR, Unified Messaging, Pipeline Generation, Pipeline Analysis & Conversion, Start-Up Leadership, Department Leadership, C-Level Presentations, Keynote Speaker, Strategy & Team Leadership.Skills: Critical thinking, problem solving, creativity, communications, collaboration, curiosity, initiative, grit, adaptability, mentoring, team development and leadership.

Experience

1. Vice President Product Marketing, SAP Business Technology Platform

   SAP

   Oct 2014 — Present · Denver, CO, US

   Successfully driving the rapid growth of SAP\'s Integration business for the past 10 years in leadership roles spanning go-to-market, product marketing and solution management. Achieved impressive commercial results by consistently highlighting customer successes, business impact and SAP\'s advantages over competing solutions. Currently focused on working across disciplines to ensure we achieve continued success for the next 5 years through continued product innovation, sales excellence, effective story telling, collaborating with partners, marketing campaigns, messaging optimization and customer adoption initatives.Senior Director, SAP Cloud Platform, Global Go-To-Market (20••••20)Incubated and established SAP\'s Cloud Integration offer as the #1 SAP platform contributor through customer, partner and cross-functional team leadership.Director, HANA Cloud Platform, Americas Go-To-Market (2014-16)Established North America as #1 performing region through acquisition of early adopter customers.

Education

• Webster University

  MBA

  2004 — 2006

• Birmingham City University

  BA Economics

  1993 — 1996

Skills

• Apis
• Demand Generation
• Location Based Services
• Sales
• Big Data
• Partnerships
• Go-to-Market Strategy
• Mobile Devices
• Cloud Computing
• Leadership
• Corporate Branding
• Product Lifecycle Management
• Competitive Analysis
• Start-Ups
• Marketing
• Crm
• SEO
• Mobile Technology
• Wireless
• Paas
• Lead Generation
• Business Development
• Sales Operations
• Professional Services
• Management
• International Sales
• Thought Leadership
• Multi-Channel Marketing
• Telecommunications
• Product Development
• Product Launch
• Cross-Functional Team Leadership
• Partner Management
• User Experience
• Enterprise Software
• Project Management
• Sales Management
• Marketing Communications
• Executive Management
• Solution Selling