Chris Roberts
EVP, Managing Director | madeXus (formerly The 360 Agency)
- Role
- EVP, Managing Director at Madexus
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Chris Roberts
Fifteen years building agency business at the intersection of creativity, culture, and…
Experience
EVP, Managing Director
Dec 2024 — Present · Los Angeles, CA, US
Led the rebrand of The 360 Agency into Made by Us, positioning it as a bold, culture-driven creative platform with a clear, future-facing identity.• Rebuilt the agency’s creative culture and client service model, restoring collaboration, creative excellence, and accountability across teams.• Drove an 83% pitch win rate within nine months, unlocking new business opportunities and strengthening market perception.• Launched a LATAM hub to expand service capabilities, streamline production, and build a scalable growth pipeline across regions.• Optimized operational budgets by 40%, improving profitability while maintaining creative quality and team morale.
Education
The American University of Rome
Bachelor of Fine Arts - BFA, Mass Communication and Media Studies
2004 — 2008
USC Annenberg School for Communication and Journalism
Master of Science in Digital Media Management , Digital Communication and Media/Multimedia
2022
Skills
- Copywriting
- Film Production
- Social Media
- Publishing
- Radio
- Music Industry
- Live Events
- Creative Writing
- Entertainment
- Festivals
- Social Networking
- Social Media Marketing
- New Media
- A&R
- Music
- Storytelling
- Digital Media
- Film
- Newsletters
- Advertising
- Broadcast
- Editorial
- Record Labels
- Editing
- Content Strategy
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