Chris Yorke
Customer Success Manager @Eque2 Ltd
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WORK HISTORY
Customer Success Manager @Eque2 Ltd
Developed and implemented CS strategies for Eque2 to maximise product utilisation and value for clients, driving customer satisfaction, reducing churn, and enhancing CSat and Net Promoter Scores.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM, CIM Professional Qualification, working to Chartered Marketer status.
CIM | The Chartered Institute of Marketing
Professional Marketing, Marketing
ABOUT CHRIS YORKE
Strategic, commercially focused professional with multi-sector B2B & B2C experience across global FTSE 100 firms and high-growth SMEs.Associate CIM Member & ISP certified, with a solid foundation in customer success, sales, and marketing principles.Skilled in VAR, ISV, and referral partner recruitment, enablement marketing, and sales management.Deep knowledge of SaaS, PaaS, and subscription-based models, driving effective go-to-market strategies.Proficient in digital marketing, automation (SFDC/Eloqua), PPC/SEO, social media, PR, and conversion optimisation.Experienced in leading, coaching, and training sales and customer service teams to drive performance and service excellence.Collaborative, results-driven, and highly analytical (IQ 124), with a commitment to delivering the best outcomes.SaaS Customer Lifecycle Management – End-to-end management of customer journeys, from onboarding to renewal and expansion.Financial Technology Expertise – Strong knowledge of financial management tools and SaaS platforms tailored for the fintech sector.Client Onboarding & Retention – Proven ability to deliver seamless onboarding experiences and implement strategies that enhance retention.Customer Health Monitoring – Skilled in leveraging usage data and engagement metrics to proactively address risks and drive value.Cross-Selling & Upselling – Successful track record of identifying growth opportunities and increasing account value.Data Analysis & ROI Reporting – Data-driven approach to demonstrating product value and informing customer strategy.CRM & Success Tools – Proficient in Salesforce, ChurnZero, and HubSpot for managing customer relationships and workflows.NPS & Advocacy Programs – Experience leading initiatives to boost Net Promoter Scores and build customer advocacy.Contract Renewals & Negotiations – Strong commercial acumen in handling renewals and leading customer negotiations.Strategic Account Management – Managing high-value, complex accounts across multi-sector B2B and B2C environments.Certifications – Associate Member, Chartered Institute of Marketing (CIM)| APS Sales Certification
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