Chris Yeager

Director, Programmatic Ad Operations

Role: Director, Programmatic Ad Operations at iHeartMedia
Location: Omaha, NE, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Chris Yeager

Accomplished ad operations professional with 10+ years experience leveraging a variety of ad serving technologies to drive key results for advertisers, supply and demand partners, and publishers. Deep knowledge of the programmatic ecosystem; proficient in supply-side and demand-side platforms, ad networks, real-time bidding, and identity resolution solutions. Excellent collaboration and technical communication skills.

Experience

Director, Programmatic Ad Operations
iHeartMedia
Aug 2023 — Present · Omaha, NE, US
Oversee programmatic operations, including deal creation, bid guidance, sales activation, and publisher revenue management. Drive programmatic revenue growth for iHeartMedia, achieving 78% YoY growth in 2024 by optimizing demand and yield performance. Analyze bid efficiency and fill rates to refine pricing strategies across streaming audio, podcasting, display, and video formats. Cultivate supply and demand-side partnerships to improve integrations, optimize performance, and align on key tentpole initiatives.

Education

McNally Smith College of Music
Associate's Degree, Music Production
2007 — 2009
University of Nebraska at Omaha
Bachelor's Degree, English Language and Literature, Technical Communications
2010 — 2014

Skills

Communication
Music Production
Brewing
Event Planning
Technical Writing
Creative Writing
Editing
Dispatching
Sound Editing
Audio Engineering
Craft Beer
Customer Service
Writing
Digital Marketing
Microsoft Office
Social Media
Marketing Communications
Online Advertising
Display Advertising
Search Advertising
Online Marketing

Contact information

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Work email
•••••@iheartmedia.com
Personal email
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Current company

iHeartMedia

Broadcast Media Production and Distribution · 13K employees · New York, New York, United States

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

iheartmedia.com

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