Chris Writer

Experience

1. Head National Accounts

   Earlens Corporation

   Jan 2022 — Present · Denver, CO, US

   Developed, piloted, and successfully executed go-to-market and commercial expansion strategy, leveraging strategic relationships with key opinion leaders (KOLs) and strategic partners to drive overall effectiveness. • Championed and implemented brand awareness strategies while driving professional customer engagement and training programs. • Led the development of the primary training program and fundamental building block for account acquisition, product commitment, conviction, and adoption with commercial summits. Notable achievements while in the position have included- Promoted into this role based on performance within the previous role- Gained a higher level of commitment, faster adoption, greater longevity, and improved clinical results by building out business and clinical perspectives- Developed and implemented a compelling value proposition and introduced role-specific training tracts for key stakeholders- Mapped out market opportunities by region, leveraging data acquired from CMS and built out the CRM, which increased “top of the funnel” leads by >500%- Partnered with marketing leadership to develop a communication strategy to engage new prospects and qualify them, significantly reducing the sales cycle- Developed the VA /DOD strategy, leveraging industry expertise and relationships to gain commitments for Earlens trial at 3 key centers - Led development and execution of engagement strategy for professional trade shows, exceeding new account recruitment goals by 150%.

Education

• University of Northern Colorado

  Master of Arts - MA, Audiology

• Northwestern University - Kellogg School of Management

  Executive MBA, Business, Management, Marketing, and Related Support Services

• University of Oregon

  Bachelors, Communication Disorders