Chris Wojda
Entrepreneur / Brand Strategist
- Role
- Founder at Minca
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
About Chris Wojda
Senior branding, communication, and consumer insights professional with a deep passion for creating strategies and ideas that have the power to positively influence people and culture while similarly impacting business results.Core Beliefs- Brands are among an organization\'s most valuable assets- Great insights are investments and are integral to brilliant strategies- Context and relevance are the cornerstones of effective communications- Everything communicates - all behaviors and expressions constitute branding- Today\'s most emotive brands are collaborative efforts between organizations and their fansExpertise- Agency collaboration - partnering with agencies to inspire more effective strategies and creative- Marketing consulting - working with brand marketing departments to get the most from their agencies- Consumer insights - qualitative and ethnography-based research specialist- Brand strategy - deep experience in brand repositioning, brand extension, and brand creation - Communications strategy - 20+ years as an advertising brand planner and strategist; working with several of the world\'s most influential brands and creative agencies to create memorable and truly important (internal and external, b2b and b2c) communications
Experience
Founder
Mar 2024 — Present
Combining my passions for dogs, design, and community, I founded Minca with a group of world-class designers to address the gaps that exist in the fast-growing dog business. Minca makes products and services that promote behavioral wellness in dogs via innovative design, manufacturing, and experiences.
Education
Boston University
BS, Mass Communication/Media Studies
1995 — 1998
Skills
- Advertising
- Traditional Media
- Business Insights
- Interactive Marketing
- Brand Management
- Packaging
- Marketing Strategy
- Interactive Advertising
- Online Advertising
- Entrepreneurship
- Interaction Design
- Account Planning
- Brand Development
- Branding
- Integrated Marketing
- Project Management
- Creative Strategy
- Social Media Marketing
- Marketing
- Strategy
- Creative Direction
- Market Research
- Digital Strategy
- Digital Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.