Chris Tonev
Undergraduate Marketing Consultant (Micro-internship) @Wet Hydration
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WORK HISTORY
Undergraduate Marketing Consultant (Micro-internship) @Wet Hydration
Los Angeles, CA, US
Conduct market and competitor analysis within the functional beverage industry to identify growth opportunities* Analyze consumer data, surveys, and industry trends to generate actionable insights* Develop and present strategic marketing recommendations to improve audience engagement
EDUCATION
Santa Clara University Leavey School of Business
Bachelor's degree, Marketing
Questrom School of Business, Boston University
Business Administration and Management, General
USC Marshall School of Business
Bachelor's degree, Business Administration
ABOUT CHRIS TONEV
I’m a marketing student at the University of Southern California’s Marshall School of Business with a strong interest in brand strategy, consumer behavior, and digital growth. Through my experience working with companies like Wet Hydration, the San Francisco 49ers, and Razer, I’ve developed hands-on experience in event marketing, product marketing, and data-driven strategy. I’ve worked on real-world marketing challenges, including conducting market research, analyzing consumer insights, and developing strategic recommendations for target audiences. I’m particularly interested in how brands connect with consumers through experiences and content. Outside of my professional work, I’ve built and scaled a TikTok account to over followers and 1M+ likes by experimenting with content strategy, engagement tactics, and trend analysis. I’m currently seeking opportunities in marketing where I can contribute to impactful campaigns while continuing to develop my skills in strategy and execution.
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