Chris Hardin

Product Marketing Manager @Cengage

Los Angeles, CA, US

Product marketer for the Art, Humanities, Music, Philosophy, Radio/TV/Film, Religion, Theatre, and World Languages lists. I collaborate closely with customer marketing, brand creative services, sales, and product team members to develop integrated marketing campaigns that align with corporate and portfolio goals to drive revenue, retention, and growth. In this role I:• Acquire and use strong market and customer understanding to analyze business results and iterate portfolio marketing strategies and tactics.• Collect and analyze market and sales data to ensure efforts are aligned with opportunity and revenue potential.• Build and execute, with Sales Learning and Development team, internal training materials for the sales team on key products and capabilities with a focus on needs-based, competitive advantages.• Write, coordinate, monitor, and maintain postings of sales tools and communications.• Collaborate with our Customer Marketing Advocacy and Content and Creative teams to create and use customer stories as effective sales tools (e.g, case studies, success stories, etc.)• Define and deliver, in collaboration with customer training, technical writing, and platform product teams, customer-facing product education and support materials.• Facilitate the execution of subject area focused migrations/sunsets resulting in timely and effective GTM deliverables in strong collaboration with Product Managers and/or Platform Marketing Managers.• Selectively develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage.• Build and maintain connections with key market influencers and advocates to advance the portfolio and thought leadership.

Columbia University

BA

University of Southern California

MA