Chris Switzer
Sr. Director, Restaurants at 7-Eleven | Food & Beverage | Strategy
- Role
- Senior Director - Restaurant Brand Strategy & Execution at 7-Eleven
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Chris Switzer
As a senior leader in retail, foodservice, merchandising and category management, I have extensive experience in transforming categories, brands and bottom-line results. I have delivered sales growth year over year, outpacing company growth and many benchmarks. Perhaps one of my most noteworthy achievements is playing a key role in growing the Laredo Taco Company (LTC), the 8th largest Mexican food chain in the US with 700+ locations and $320M+ in annual sales. I have led the growth of 250+ new restaurants in 15 states and grew system-wide sales by $100M. I am currently leading the expansion of restaurants and advanced foodservice concepts at 7-Eleven.
Experience
Senior Director - Restaurant Brand Strategy & Execution
Nov 2020 — Present · Dallas-Fort Worth, TX, US
Led Laredo Taco Company (LTC), Raise the Roost, Speedy Cafe and other advanced foodservice concepts for the Restaurant / QSR business at 7-Eleven. Focused on leading the rapid national growth of 1,140+ QSR restaurants, building a robust pipeline of menu innovation & sales programming, developing innovative foodservice formats and designs, reducing supply chain costs and delivering all budgeted sales and profit goals for 7-Eleven. As the Director of Category Management, I have a $450MM category sales budget and lead 10 direct reports.HIGHLIGHTS:• Led growth initiative to aggressively expand Laredo Taco Company and Raise the Roost restaurants into 7-Eleven stores. Responsibilities included brand marketing, menu & culinary, development strategy, site selection, store design, financial modelling, supply chain and market entry planning.• Developed innovative new restaurant store designs that delivered an elevated customer experience and higher revenue.• Drove sales and profit growth for Restaurant & Advanced Foodservice categories.• Built strong restaurant brands that communicate our brand story and positioning – focused on Laredo Taco Company, Raise the Roost & Speedy Cafe restaurants.• Drove key strategic innovation projects, including building delivery only ghost kitchens, drive thru enabled restaurants and LTC + Roost dual restaurant stores.• Delivered cost reductions through distributor negotiations, product RFP\'s, menu value engineering and commodity cost management. Redesigned Restaurant supply chain to lower cost, maximize efficiencies and support future growth.
Skills
- Profit
- Iri
- Business Planning
- Presentation Development
- Nielsen
- Food & Beverage
- Supplier Negotiations
- Convenience Stores
- Pricing Strategy
- Marketing
- Shopper Marketing
- Negotiation
- Market Analysis
- Restaurant Management
- Planograms
- Cross-Functional Team Leadership
- Ac Nielsen
- Consumables
- Purchasing
- Procurement
- Income Statement
- Pricing
- Space Management
- Market Planning
- Store Management
- Inventory Management
- Categorization
- Commodity Markets
- Sales Presentations
- Merchandising
- Leadership
- Retail
- Category Management
- Forecasting
- Grocery
- P&L
- Marketing Communications
- Competitive Analysis
- Contract Negotiation
- Management
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