Chris Smith
Head of Data and Insights @Red Consultancy
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WORK HISTORY
Head of Data and Insights @Red Consultancy
London, GB
Leading the charge on all things data and insights at Red, and driving data-informed strategic thinking across a broad array of clients and agency new business. I am also responsible for:Red Pulse, our ‘house blend’ of tech, AI, and data that powers our PR and communications campaigns. Red Pulse has been built to help our clients navigate the complex and highly fragmented modern media landscape and achieve communications with meaningful impact. Measurement at Red, where we’ve developed a suite of solutions in order to provide ‘measurement with meaning’. These include measurement dashboards, enhanced \'share of\' methodologies and brand tracking and attribution models.
EDUCATION
University of Warwick
History & Politics
MiniMBA
Mini MBA, Marketing
ABOUT CHRIS SMITH
I\'m a senior communications leader with deep experience across research, insights and strategy, working across consumer and corporate.Featured on \'PRWeek\'s 30 Under 30\' list in 2018.
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