Chris Sides
Executive VP Marketing and Product Development @Wilbert Funeral Services, Inc.
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WORK HISTORY
Executive VP Marketing and Product Development @Wilbert Funeral Services, Inc.
Fort Worth, TX, US
EDUCATION
Tarleton State University
Bachelor's Degree, BBA, Interdisciplinary Business Management, with Manufacturing Emphasis
University of Phoenix
Master of Business Administration (M.B.A.), Master of Business Administration
SKILLS
ABOUT CHRIS SIDES
General manager, marketing, product development, and sales executive with proven track record and abilities in cross functional leadership, revenue and profit growth, people development, design innovation, and change management in consumer packaged goods, rental, and durable products B2B, B2C, & DTC. Extensive experience in leading diverse teams, creating brand and business strategy, building integrated marketing plans, research and development, P&L management, category and product management, PMO practices, and business development. I possess a unique blend of sales, marketing, product development, project management, manufacturing, and engineering knowledge and expertise.My strengths include creative, simplified, root cause problem solving, communications, team building, with a collaborative and relationship-oriented approach that aligns cross-functional teams with vision, strategy, and actional plans.My deepest passions include family, mentoring, servant leadership, learning, innovative development, marketing, sales, entrepreneurship, developing new go-to-market strategies, and winning!COMPETENCIES & SPECIALTIESMARKETING & PRODUCT DEVELOPMENT Brand Strategy – Brand Positioning Integrated Annual Marketing Plans - Advertising, Marketing Communications, Public Relations, Content & Promotion Development Media Planning & Buying – Traditional, Digital Marketing, Social Media Product Innovation – Consumer Insights to Concept Ideation to Development to Commercialization Consumer Goods including Product Management – Category Management – Pricing Consumer Insights – Market Research – Consumer Segmentation Agency Management Customer ExperienceGENERAL MANAGEMENT & SALES P&L Management – Budgets, Financial Planning, Analysis Leadership & People Development Strategic Planning, Budgeting, and Forecasting Retail Sales – Retail MerchandisingContract Negotiations Cross Functional Team Leadership & Planning – Operations, Finance, Sales, Marketing, Product Development, IT Breadth of Retail Channels – Mass Merchants, Home Centers, Food, Drug, Club, Hardware, Big Box, Pet Specialty, Farm Ag, Janitorial & Sanitation, Wholesalers and Distributors Building Sustainable Strategic / National Customer Partnerships Pricing and Revenue Growth Strategies Process Improvement Change Management PMO Project Management Organizational Transformations / Team StructuringMergers & Acquisition IntegrationBoard, Investor Relations, Private Equity
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