Christopher Schafer

About Christopher Schafer

EXPERIENCED BEER INDUSTRY SALES & MARKETING EXECUTIVE A Record of Success…

Experience

1. Vice President Corporate Sales

   Hensley Beverage Company

   Sep 2017 — Present · Phoenix, AZ, US

   Provide leadership and direction to seven Off Premise Key Account Managers and three On Premise Key Account Managers to drive and improve account performance for all Arizona Chain activity; coordinate communication and manage departmental budgets and targets.• Oversee long-term strategic business plans to deliver targets on distribution, taps, and displays to drive volume, revenue, and market share via marketing, category management, and pricing initiatives.• Responsible for 80% of total revenue for Henley Beverage Company.• Served a critical role in developing the organizational structure through channel segmentation.• Achieved three straight years of revenue, operating income and company targets.• Cultivate and maintain retailer relationships and ensure effective retail execution to achieve local priorities.

Education

• University of Colorado at Boulder

  Bachelor of Science (B.S.)

  1990 — 1995

• University of Pittsburgh

  Semester at Sea, Institute for Shipboard Education

  1992 — 1992

Skills

• Analysis
• Grocery
• P&L
• Relationship Building
• Sales Operations
• Pricing Strategy
• Income Statement
• Retail Execution
• National Accounts
• Strategy
• Shopper Marketing
• Fmcg
• Competitive Analysis
• Sales & Marketing Strategy
• Selling
• Business Planning
• Budgets
• Chain Accounts
• Customer Insight
• Beverage Industry
• Key Account Development
• Analytics
• Business Strategy
• Merchandising
• Direct Store Delivery
• Management
• Negotiation
• Marketing Management
• Sales
• Wholesale
• Promotions
• Pricing
• Brand Management
• Cross-Functional Team Leadership
• Business Planning & Analysis
• Key Account Management
• Marketing Strategy
• Retail
• B2b
• Category Management