Chris Saunders

WORK HISTORY

EDUCATION

ABOUT CHRIS SAUNDERS

As a strategic and innovative account leader, I\'ve driven positive business growth for high-profile companies through meticulously orchestrated campaigns. My career reflects a commitment to championing creative solutions across diverse advertising mediums, including digital, CRM, print, experiential, outdoor, and broadcast.At TrackDDB / TeamX (Omnicom), I led a team overseeing all aspects of advertising for Mercedes-Benz Canada. I orchestrated comprehensive strategies encompassing traditional, social, CRM, sponsorship, event, and PR initiatives, driving remarkable results for our esteemed client.At Leo Burnett, I directed multi-million-dollar portfolios for brands like TD, General Motors, Kraft Foods, Samsung, Elections Ontario, and Mastermind Toys. Notable achievements include spearheading the \"Dear Mortgage\" campaign for TD Bank, which drove a 21% increase in mortgage deals and achieved the highest branded recall in the market. My contributions to General Motors fueled significant sales increases, including the company\'s best year in 2017.As an Account Supervisor at Leo Burnett, I led strategic planning and creative development for clients such as Sobeys, IKEA, Smucker\'s, and TV Ontario. Noteworthy accomplishments include driving 2.2 million membership signups for Sobeys\'s Club Sobeys loyalty program and spearheading the development of the award-winning Moodie Foodie app.Throughout my career, I\'ve thrived as a positive communicator and cross-disciplinary collaborator, leveraging my strong work ethic to manage accounts and projects that deliver measurable results. My passion for innovation and dedication to driving impactful campaigns make me a valuable asset to any marketing team. Let\'s connect and explore how we can drive success together.