Chris Sanchez
Product & Marketing Executive | Marketplace & SaaS Innovator | Ad Tech | Digital Media | Revenue Enabler
- Role
- Head of Product Management at Solera Holdings, LLC.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Chris Sanchez
Chris Sanchez is a product executive with deep expertise in SaaS, Market Places, and digital transformation, helping enterprises scale innovation, drive revenue growth, and accelerate market expansion through strategic go-to-market (GTM) execution, ecosystem partnerships, and data-driven solutions. Notable accomplishments- Developed, launched and scaled SaaS based digital automotive auction - Upside by Cox Automotive- Defined the future state of the programmatic ad tech stack for Autotrader and Kelley Blue Book. Identified business need, initiated planning, and implemented technical capabilities to increase revenue and maximize yield. Grew advertising business from <$100M to $330M+- Implemented and scaled enhanced advertising analytics capabilities. Evaluated emerging technical vendor solutions for compatibility, scalability, and viability. Enhanced analytic capabilities allowed us to measure, analyze, and report on billions of monthly transactions across entire programmatic ad tech stack- Consolidated multiple DMPs into a unified platform, unlocking $14.5M+ in revenue through integrated audience data products- Built and led award-winning Ad Product Group of 20+, establishing clear roles and success metrics to drive financial performance, milestone delivery, and team engagement.Specialties: Product Management, SaaS, Market Places, Digital Media, AdTech, MarTech, Product Strategy, Product Development, Product Marketing, Agile Development, Lean Product Methodologies, Design Thinking, Leadership, Strategy, Marketing, Story Telling, Monetization, Revenue Management, P&L Management, Data Strategy, Data Management, Programmatic Advertising, Marketing Technology, Account Management, Partnership Management, Customer Success, Scaling high-performing teams, and Executive Communication.
Experience
Head of Product Management
Jan 2025 — Present
Education
Beijing University of Posts and Telecommunications
Global Leadership - Conducting Business in China
Georgia Tech Scheller College of Business
MBA, Management of Technology
Saint Mary's College of California
BS, Business Administration
Skills
- Brand Management
- Cross-Functional Team Leadership
- Product Marketing
- Marketing Communications
- Advertising
- Strategy
- Direct Marketing
- Digital Marketing
- Strategic Partnerships
- Crm
- Online Advertising
- Lead Generation
- Direct Response
- Online Marketing
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