Chris Roux

About Chris Roux

A successful, goal driven professional with strategic and critical thinking skills with over 12 years experience in hardware and software channel strategy, product marketing and product management, customer intelligence, and project management. Uniquely skilled marketing and programs manager with broad competency due to education and background working with B2B and B2G hardware and software products. A professional that can adapt to a new industry and technology quickly and seamlessly. An enthusiastic, detail-oriented team player with strong interpersonal skills and creative ability to mobilize resources and produce results. Specialties: Channel Marketing, Product Management, Product Development, Product Marketing, Business Development, Business Strategy, Budget Management, Sales Programs, Sales Enablement, Focus on Industry Trends, Product Positioning, Customer Focused, Goal Oriented.

Experience

1. Manager, Digital Partner Programs

   Connection

   Apr 2022 — Present · US

   Lead our Partner Digital Marketing team to plan, build, execute, and analyze digital marketing programs that align with our partners’ business growth goals and objectives. As a cross-functional team, we work closely with OEM partners, Product Management, Sales, Marketing, and finance to ensure we maximize MDF and incremental investment ROI.• Managing an annual revenue budget of $6M. Consistent year-over-year growth of revenue budget through successful design and execution of digital partner programs.• Design and execute full-funnel, Persona-based ABM campaigns• Manage and execute complex digital Content creation campaigns• Revenue and expense management and reconciliation• Strong team building and professional development

Education

• Daniel Webster College

  Bachelor of Science (B.S.)