Chris Roughton
Head of Creative Content @Dunelm
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WORK HISTORY
Head of Creative Content @Dunelm
Leicester, GB
Author, agitator and guardian for the execution of the Dunelm brand, ensuring a differentiated customer experience proposition and a coherent brand story is presented for the entire business.
EDUCATION
Northumbria University
BA Hons, Graphic Design
ABOUT CHRIS ROUGHTON
Creative leader with over twenty years experience of brand creation, renovation and innovation, within the fashion, travel and homewares retail sectors. Passionate about building brands that resonate through inspiring and distinctive content and campaigns to drive brand fluency and fame. Equally creative and strategic with strong leadership skills to inspire and motivate creative teams in driving brand, customer and commercial outcomes. Currently Head of Creative for Dunelm, the Uk’s number one homewares retailer, leading a team of 26 talented, multi-disciplined creatives and agencies in the delivery of best in class brand content TTL.My key skills are, amongst others; Creative direction and storytelling, Creative leadership, Branding & Identity, Art Direction, packaging, 360 campaigns, Technology integration, In-store experience, Copywriting, Graphic Design, Advertising, Budgetary management.
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