Chris Roebuck
- Role
- CEO & Founder at Clicktivated Video, Inc
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Chris Roebuck
Clicktivated was born to solve a problem. I was watching more video online and…
Experience
CEO & Founder
Oct 2013 — Present
Clicktivated is an IP-protected interactive video platform that enables viewers the ability to interact with individual products or items within video. Our clean UX creates new monetization opportunities for marketers and provides a first-of-its-kind set of data points for content distributors to better understand their audience. See it. Click it. Get it. It\'s that simple. Clicktivated makes videos interactive and shoppable and is helping to drive the transformation of online video from passive to an active revenue driving experience, across devices and for both live streaming and pre-recorded formats. Clickivated’s patented technology enables consumers to click any individual product of interest to shop as they watch. As pioneers in the space, we’ve focused primarily on retail, but have also seen success in other categories and industries such as Auto, Travel & Tourism, Air travel, Hospitality and Food & Bev. Everything in video, just a click away. Clicktivated works with brands and agencies of all sizes to help create revenue opportunities and a more effective way to engage their consumers. We have worked with retail outlets (Target and eBay), clothing brands (Tommy Hilfiger and UnderArmour), beauty brands (MAC, QUO Beauty), restaurants (McDonald’s), and automotive (GMC, BMW). We provide each client with detailed insights to track individual interactions by product, revealing granular detail about consumer intent inside each video. With each dataset, our clients know exactly what resonates with the customer as they click to purchase or learn more through videos. Clicktivated is a Techstars + Target retail 2018 and Stadia Ventures 2019 company! To learn more, visit clicktivated.com or send me a direct message on LinkedIn.
Skills
- Advertising
- Digital Media
- New Media
- Entrepreneurship
- Marketing Strategy
- Strategy
- Digital Strategy
- Social Media Marketing
- Social Media
- New Business Development
- E-Commerce
- SEO
- Business Development
- Marketing Communications
- Online Advertising
- Business Strategy
- Digital Marketing
- Start-Ups
- Online Marketing
- Management
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