Chris Rider

Account Executive @Bimbo Bakeries USA

Ensure compliance with all BBU safety programs promoted by the organization • Ensure a safe working environment for all associates through safety programs promoted by BBU • Responsible for improving overall sales of all BBU company products in all assigned customers • Provide leadership and direction for all assigned customer activities serving as a liaison between Customer team and Sales Operations organization • Provide strategic direction and plans for assigned customers that intend to positively impact and influence BBU’s short and long-term strategic priorities • Develop and implement commercial bakery strategies utilizing BBU’s strategic brands to develop customer’s category and increase share • Responsible for any headquarter and member/group level business reviews with assigned customers • Convey timely contracts, incentive programs and marketing initiatives, and maintain up to date customer pricing files both internally via BBU’s systems and with within customer’s systems • Garner competitive Intel and develop action items that bring about overall improvement to BBU strategic brand portfolio • Responsible for pre and post analysis on all promotions, in tandem with Customer Planning team, to identify and correct missed opportunities Functionally partner with Customer Planning and Sales Operations teams to maximize strategic priorities including growth and profitability in sales and freshness • Work with Finance team to create annual customer budgets and manage overall customer spend including, but not limited to, temporary pricing changes, promotional activity, marketing programs, marketing contracts, display execution, category management • Develop and present business plans to attain sustainable growth and achieve true profits on an as-directed cadence • Responsible for cultivating and maintaining long-term productive relationships with all retail customers assigned • Provide strategic direction that influences BBU’s short and long-term decision making