Chris Recchia

About Chris Recchia

I’m a revenue and growth executive with 24 years of experience building, scaling, and transforming premium consumer brands. My career has focused on driving profitable growth by aligning strategy, execution, and accountability across sales, marketing, and operations.I specialize in leading multi-brand, omni-channel organizations through go-to-market transformation—strengthening sales effectiveness, modernizing demand generation, and installing P&L-driven operating rhythms. I’ve partnered closely with executive teams to unlock growth through clearer commercial strategy, sharper analytics, and disciplined execution.My leadership style blends challenger-based selling, data-driven decision-making, and modern marketing capabilities, including inbound, CRM, and AI-enabled insights. I’ve led initiatives spanning CRM implementations, revenue analytics, organizational turnarounds, and capability building across sales and marketing teams.What differentiates me is the ability to connect strategy to results—translating vision into measurable performance across revenue growth, margin improvement, and customer acquisition. I thrive in environments that demand change, accountability, and cross-functional leadership.Core strengths include:• Go-To-Market & Omnichannel Strategy• Revenue Growth, Sales Effectiveness & Enablement• P&L Leadership & Operating Cadence• Challenger Sale & Commercial Training• Inbound Marketing, AI & CRM Implementation• Marketing & Sales Analytics• Business Transformation & TurnaroundsI’m most energized by opportunities where premium brands need a proven commercial leader to scale, modernize, or reset the growth trajectory.

Experience

1. Regional Vice President of Sales

   Cambria

   Mar 2021 — Present · Charlotte, NC, US

   Lead regional sales strategy for a premium, vertically integrated consumer brand across multi-channel distribution, including retail, trade, and dealer networks- Own regional revenue, margin, and sales effectiveness KPIs, driving consistent performance against growth and profitability targets- Built and led high-performing sales leadership teams, strengthening accountability, pipeline management, and execution discipline- Partner closely with marketing and operations to align go-to-market strategy, demand generation, and customer experience.

Education

• Kent State University

  Bachelor of Business Administration - BBA, Marketing

• Wake Forest University

  Master of Science - MS, Business Analytics

  2020 — 2022