Chris R.
Regional Commercial Excellence Manager - Europe @Edrington
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WORK HISTORY
Regional Commercial Excellence Manager - Europe @Edrington
Glasgow, GB
Leading our EMEIA commercial excellence strategy across our European Partner markets; France, Spain, Italy, Portugal, Switzerland, Austria, Czech Republic, Bulgaria.
EDUCATION
London Metropolitan University
BSC Hons
ABOUT CHRIS R.
Senior Commercial Leader with over 10 years of experience driving sales growth and strategic transformation across Wholesale, Convenience, Retail, and On-Premise channels. I’ve held multiple senior roles where I’ve led high-performing teams, shaped go-to-market strategies, and delivered commercial success across diverse markets.Currently, I lead the Commercial Excellence strategy across partner-led and LOC markets in Europe, aligning global frameworks with local execution. I serve as the Subject Matter Expert (SME) for our new CRM platform, Aforza, successfully rolled out in 8 markets to enhance customer engagement and data-driven decision-making.I also manage our Strategic Revenue Acceleration (SRA) programme, a cross-market initiative that equips our leadership team with actionable insights to guide commercial decisions and unlock growth opportunities.I’m passionate about simplifying complexity, enabling teams, and delivering measurable impact across the commercial landscape.
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