Chris Pineda

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRIS PINEDA

Most leaders don’t lose their culture because they stop caring.They lose it because it was never designed to scale without them.I work with founders and leadership teams who are growing fast—and starting to feel that shift:• What used to be clear is now inconsistent• What used to be modeled is now diluted• What used to be felt is now forcedNew hires don’t fully get it.Managers interpret things differently.Values are communicated—but not consistently lived.This is leader-dependent culture collapse.I help leaders fix it by installing a culture operating system—so their teams carry the culture without relying on the leader to enforce it.Over the past 15+ years, I’ve operated at the intersection of leadership, revenue, and execution—serving as a healthcare CEO with full P&L responsibility, leading turnarounds, building high-performing teams, and driving financial outcomes.I’ve also carried quota, led revenue efforts, and built strategic partnerships across business, healthcare, nonprofit, and philanthropy.I hold a Ph.D. in Industrial & Organizational Psychology and developed the 7 Conditions of Transformation—a framework for building trust, alignment, and sustained performance.Today, through Groundwork Leadership, I partner with founders and executive teams to translate culture into something scalable, measurable, and lived across the organization.If you’re scaling and starting to feel culture slip, let’s connect.