Chris Pena

About Chris Pena

The President of National Accounts role focuses on building and strengthening enterprise-level partnerships across the material handling industry while aligning teams to deliver consistent, high-value solutions to customers nationwide. A foundation built through experience in new equipment fabrication, field service, sales, and operational leadership provides a well-rounded understanding of the industry and the operational demands customers face every day. Success in this role is driven by strong collaboration between sales, service, and operational teams to support national customers with safe, reliable, and scalable material handling solutions. By bringing teams together around a shared vision, the organization is positioned to deliver consistent service across multiple markets while maintaining strong operational discipline and margin performance. A central priority is remaining committed to CraneTech’s technician-first philosophy. By ensuring technicians are supported, developed, and equipped with the resources needed to succeed, the organization strengthens its ability to deliver the quality, safety, and reliability customers expect. When technicians are empowered, teams perform at a higher level and customer partnerships grow stronger. Responsibilities include guiding national account strategy, strengthening enterprise customer partnerships, aligning regional sales and operational execution, and supporting the full customer lifecycle—from initial engagement through project delivery and final invoicing. The focus remains on delivering measurable value for customers while driving sustainable growth and long-term profitability for the organization.

Experience

1. President of National Accounts

   Steel River

   Mar 2026 — Present · US

   As President of National Accounts, the focus is on building national partnerships the CraneTech way — The safe way, the right way, and with people at the center.National growth only succeeds when culture scales with it. This role brings teams, processes, and customers together around safety, accountability, and operational excellence — prioritizing long-term partnerships over short-term volume.Working alongside regional leaders and technicians across the country, the commitment remains clear: protect the technician-first mindset, foster open communication, and deliver consistent execution at scale.At the national level, success is measured not just by revenue but also by trust, safety, and the development of leaders who strengthen the entire organization.

Skills

• Purchasing
• Management
• Engineering
• Continuous Improvement
• Operations Management
• Sales Management
• Leadership
• Customer Service
• Negotiation
• Microsoft Word
• Microsoft Office
• Sales
• Manufacturing
• Microsoft Excel