Chris Nicoletti
Strategy-led storytelling for brands with personality
- Role
- Senior Copywriter at Lume Deodorant
- Location
- Longmont, CO, US
- LinkedIn followers
- 500 followers
About Chris Nicoletti
I’m a creative strategist/writer who believes marketing should be 2% funnier and 100%…
Experience
Senior Copywriter
May 2023 — Present
Develop high-converting product detail pages across Shopify, Amazon, Walmart, and Target, increasing conversion rates and SEO visibility.• Write and test headlines, ads, landing pages, and product packaging that reinforce the brand’s unique tone and performance messaging.• Drove a 78% increase in retention revenue through segmented, lifecycle-driven email and SMS campaigns.• Rebuilt the brand voice from the ground up, blending frankness, science, and wit to better resonate with the target audience.
Education
Emerson College
Master of Arts (M.A.)
2000 — 2002
Assumption College
Bachelor of Arts (B.A.)
1996 — 2000
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