Chris Nelson
Senior Revenue Manager Boutique and Upscale Brands @Best Western Hotels & Resorts
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WORK HISTORY
Senior Revenue Manager Boutique and Upscale Brands @Best Western Hotels & Resorts
US
In my role as a Senior Revenue Manager for Boutique and Upscale Brands, I manage the end-to-end process of launching new hotels within the Upscale and Boutique portfolio for Best Western Hotels and Resorts. My responsibilities include:Preparing Hotels for Opening: I lead the preparation phase for each property, coordinating tasks to ensure all Revenue related aspects of the onboarding process are completed in a timely, accurate and functional strategy before opening.Content Review and Digital Setup: While working with our internal Marketing Activation teams I help plan, review and set up the hotel\'s online content, ensuring brand alignment across digital channels and enhancing visibility post activation.System Onboarding and Training: I guide each hotel through Property Management System (PMS) to CRS onboarding and provide detailed training on Best Western’s proprietary systems, including the Two Way Communication and Revenue Management tools.Operational Support: Working with our Brand Management team I act as a primary resource for new hotels, addressing any system or procedural issues that may arise during the first 2 months post activation.Staff Training and Development: I train hotel staff on Best Western systems, tools, and operational practices, enabling them to operate confidently and effectively from day one. I do this while introducing them to our other key department contacts In Sales, Revenue, Marketing and Operations management. Ongoing RM Support: I then move to Primary RM point of contact for all Non Revenue For Hire Boutique and Upscale hotels for the Best Western Brand. This role allows me to ensure each Hotel is equipped and ready to provide quality service as they launch within the brand.
EDUCATION
Central Christian College of the Bible
Youth Ministry and Adolescent Pyscology
ABOUT CHRIS NELSON
Hospitality is more than my profession, it’s one of my passions. With over 20 years of experience spanning hotel operations, revenue management, sales leadership, data analytics, restaurant and venue ownership, and ground-up development, I bring a 360-degree understanding of what it takes to grow successful hospitality businesses. I understand that the bottom line matters, the top line has to grow, and the guest experience. well. IT IS EVERYTHING. Bottom line, I get it.My hotel career has included Regional Revenue Management across both economy and upscale/ boutique segments, Multiple Brands, leading onboarding and POST ACTIVATION TRAINING for over 150 hotels across the U.S. and Canada, which included over 50 boutique, upscale or extended stay properties. I have no problem stepping into task force roles to support struggling properties. I’ve served as a General Manager, a Regional Director of Sales overseeing 22+ hotels, Regional Director of Revenue Management Supporting over 50-100 hotels, and i\'ve been a hands-on operator who understands how strategy plays out in real-world conditions.Beyond hotels, my wife and I re-invented a long forgotten and foreclosed property into VENUE 31|31, a thriving wedding and event venue that has hosted 300+ events in just under 6 years. We also designed, built, and launched The LOCAL, a community-driven coffee shop and lifestyle space, blending retail, hospitality, and brand storytelling into a single experience. With a Florist hot on its heals to maximize the community impacts. From revenue strategy and onboarding to team training, digital marketing, pricing, and guest services, I’ve worked at every level of the business and can speak the language of owners, operators, and frontline staff alike.My CliftonStrengths reflect how I lead: Relator, Analytical, Strategic, Achiever, and Futuristic, with Communication close behind. I’m driven by the details, inspired by possibility, and grounded in practical systems that help teams perform and grow.Whether launching new properties, driving performance for established hotels, or building something from the ground up, I bring energy, foresight, experience, adaptability, and execution to every project.
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