Chris Munson
- Role
- Head of Xbox Sports - Sr Global Xbox Sports Partnerships Lead at Microsoft
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Chris Munson
24+ years\' experience, incorporating an incredibly adaptable and diverse skill-set:…
Experience
Head of Xbox Sports - Sr Global Xbox Sports Partnerships Lead
Aug 2021 — Present
Lead Global Sports Partnerships at Xbox. I lead an international v-team to define and manage Xbox’s sports portfolio, which includes Lakers, Nets, Liberty, Atlanta Dream and Hawks, and both England and France (soccer) Football Federations. My core responsibilities include- Assess new sports properties - Negotiate multi-year agreements - Define global strategic plans for each fiscal including budget forecasting and allocation - Lead creative brainstorming for each campaign - Collaborate and/or executing marketing plans with detailed campaign activities- Quarterly presentations to Xbox senior marketing leadership (GM, VP, SVP)- Deep understanding of the global sports landscape, especially across Global Football and Basketball
Education
University of San Francisco
MBA, Marketing
Pepperdine University
BA, Political Science
Pepperdine University
Bachelor's degree, Political Science and Government
1988 — 1992
Skills
- Licensing
- Strategic Planning
- Interactive Entertainment
- Live Events
- Product Marketing
- Marketing
- Monetization
- Strategic Partnerships
- Fan Engagement
- Social Media
- Creative Direction
- Brand Management
- Video Games
- Product Management
- Computer Games
- Marketing Research
- Portfolio Management
- Management
- P&L Management
- Strategy
- Digital Strategy
- Relationship Management
- Market Analysis
- Online Gaming
- Event Planning
- Community Management
- Digital Marketing
- Marketing Strategy
- Social Games
- Content Development
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