Chris Mills

About Chris Mills

Experienced, results-oriented digital performance marketer. Adept at building and managing highly-valued and productive teams. Culture champion. Accountable for the development of digital media strategies, partnering with both internal and external partners on campaign development, optimizations and analysis. Proven leader in driving growth and ensuring efficiency across a variety of channels including paid search, paid social, display, affiliate, and email. Responsible for creating, placing and analyzing campaign performance across a suite of marketing tactics, tools and audiences to improve consumer acquisition, market effectively and efficiently, and deliver optimum consumer experience. Expertise in agency management, from RFP to contract and retainer negations to overseeing working relationships. Specialties: Direct-to-Consumer marketing, customer acquisition (lead gen), CRM, consumer journeys, audience segmentation, email, digital marketing, acquisition lifecycle, contact strategy, search engine marketing, campaign management, budget planning and management, project management, media mix optimization, attribution, landing page optimization, creative & testing strategy, marketing operations, call analytics & tracking.

Experience

1. Director of Marketing, Performance Media

   Elevance Health

   Mar 2021 — Present · CA, US

   Director responsible for digital paid media strategies and programs across consumer and government business lines. Develop programs and campaigns in close alignment with business strategy team, sales and product management. Thought leader influencing new marketing strategies to drive innovation. Manage high-performing team that develops and manages media campaigns for acquisition, retention, onboarding and engagement. Manage ongoing process that analyzes and reports on campaign performance, while developing plans to optimize future performance. Manage media agencies, media platforms and technology companies to nurture loyalty, retention and understanding of our marketing, ensuring that deliverables are aligned with marketing goals. Passionate about cultivating relationships with business partners, driving support, understanding and collaboration of Anthem\'s marketing efforts.

Education

• University of Oklahoma - Price College of Business

  MBA, Marketing, Management

  2000 — 2002

• Texas Christian University

  B.S., Journalism, History

Skills

• Healthcare
• Siebel
• Digital Marketing
• Email Marketing
• Managing Agency Relationships
• Digital Media
• Online Advertising
• Strategy
• E-Commerce
• Social Media Marketing
• Advertising
• Online Marketing
• Landing Page Optimization
• Online Marketing Analysis
• Online Lead Generation
• Search Engine Optimization (SEO)
• Testing
• Lead Generation
• Direct Response
• Customer Acquisition
• Health Insurance
• Marketing
• Marketing Strategy
• Digital Direct Marketing
• Crm
• Search Engine Marketing (Sem)
• Direct Marketing
• Programmatic Media Buying
• SEO
• Healthcare Marketing
• Data Analysis
• Sem