Chris McDonald
Partnerships Marketing Manager @VisitScotland
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WORK HISTORY
Partnerships Marketing Manager @VisitScotland
Glasgow City, GB
As Partnerships Marketing Manager, I lead on VisitScotland\'s commercial and strategic brand partnerships. I\'m responsible for engaging stakeholders in order to maximise paid and in-kind opportunities to support the responsible growth of Scotland’s visitor economy and effectively promote Scotland to global audiences.From joint-funded campaigns with rail partners to content partnerships with comic book publishers and joint influencer activity with global outdoor clothing brands, my role is varied and involves the support and engagement of a huge number of colleagues throughout VisitScotland. Leading a small, creative team, we support industry by doing things differently, utilising data, insights, and internal and partner expertise - as well the power of the unexpected - to amplify the impact of our activity and continue to deliver sustainable economic growth.
EDUCATION
University of Glasgow
MA (Hons), English Literature & History
University of Glasgow
MLitt, Film Journalism
SKILLS
ABOUT CHRIS MCDONALD
I’m a communications and marketing specialist with a love for storytelling and campaigns that surprise. From rail partnerships that make a timetable feel like a treasure map to out of home that feels like a portal to adventure, I love creative, insight-led campaigns that connect people to places in unexpected ways.My background spans corporate communications, partnership marketing, and paid media strategy, which means I can balance commercial smarts with a bit of creative flair - and know how to land the right message at the right time to the right audience.At the heart of everything I do is a belief in tourism as a force for good - that bringing visitors, partners, and communities together to create meaningful experiences can benefit us all.
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