Chris Matthews
Digital Marketing Strategist | Driving Revenue One Conversion at a Time
- Role
- Digital Marketing Manager at Maycreate
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Chris Matthews
Strategic marketer with 9+ years of experience building performance-driven campaigns that…
Experience
Digital Marketing Manager
Aug 2024 — Present · Chattanooga, TN, US
Scaled client ad budgets by identifying high-ROI opportunities and deploying test-and-learn strategies across Meta, Google, and email/SMS. Led 8 person cross-functional teams across design, dev, and paid media, improving delivery timelines and campaign quality.Built feedback loops between creative and performance teams, transforming scattered ideas into consistent, data-backed wins.Partnered with finance and management teams to optimize agency operational budgets yielding top line revenue growth for the Maycreate. Pioneered Google Pivots, GA4 custom event set ups, as well as restructured teams operations to give more creative freedom and shorter deliverable times. Scaled Ad Spend to over across Google Ads, Meta, and Reddit. Specific call-booking offers consistently generates $250K+ in monthly revenue for client
Education
Samford University
Bachelor's degree
2015
Skills
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Writing
- Fitness
- Strategic Planning
- Holistic Health
- Recruiting
- Communication
- Public Relations
- Marketing
- Research
- Management
- Team Building
- Nutrition
- Fundraising
- Social Networking
- Editing
- Teaching
- Time Management
- Project Management
- Event Management
- Event Planning
- Leadership Development
- Nonprofits
- Fitness Training
- Microsoft Office
- Sales
- Advertising
- Customer Service
- Public Speaking
- Marketing Communications
- Retail
- Sports Nutrition
- Social Media
- Leadership
- Supplemental Health
- Microsoft Word
- Team Leadership
- Teamwork
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