Chris Martin

About Chris Martin

Designed regional marketing strategies growing Artkaas, YumBana by 110% throughout the southwest Designed budget to maximize local and focused impact creating a 59% ROI on marketing spend Enhanced Tracking and reporting resulting in over $80K in unrealized revenue annually Exposed gaps in vendor reporting equal to $50K in lost quarterly sales being gainedLeadership: Deployed as a sales team trainer for new markets mentoring 9 sales reps in various regions Dynamic public speaking, delivering effective customer presentations and negotiations Trained and develop over 30 leading sales reps using, Straight Line strategies Built a sales region worth 20 million dollars making up 30% of company sales Closed an average of 32% of all deals creating $7 million in new sales revenue Increased business channels resulting in 12 million in new sales resulting in double digit growth Experience in cold calling, closing new business with a 33% successful rate leading 120 sales reps Manage projects from inception through completion: Scope, Schedule, & Budget Saved thousands by innovating supply chain process to maximize freight and transportation costs Focused events to enhance the consumer experience and increase satisfaction by double digit growth Created lasting partnerships with Cheese Importers, AFS and KeHE aligning sales growth and profit Negotiated terms, pricing, placement, transportation and timing of over 76 products, lines and vendors Pioneered 9 new vendors into 4 distributors over last years second quarter creating 60% sales increase Established 27 new product placements into over 530 end user operator accounts increasing growth Expanded locations and concept into new markets with, Blue Spruce Brewery, Wing Hut, Wood Paddle Brought new vendors to expanding markets throughout Utah, Colorado, Idaho, Montana and Wyoming Established new business with multi-chain groups and franchises worth millions in product movement Conduct quarterly business reviews maximizing product mix, profitability and marketing campaigns Research and draft business plans highlighting impact, demographic and profit and loss statements Streamline purchasing and production to maximize profitability, efficiency, and process duplication Authored CoVid response and action lists adopted by Shamrock Foods enterprise solidifying clients Curated logos, mission and vision statements highlighting regional brands growing sales by 58% Creation of situational marketing campaigns driving per/unit sales resulting in 32% increase in revenue

Experience

1. Territory Sales Manager

   Cloverdale Foods

   Dec 2024 — Present · US

Education

• Colorado State University

  Bachelor's degree Applied Human Sciences

• Regis University

  MNM, Non-Profit/Public/Organizational Management

  2005 — 2007

• Colorado State University

  Bachelor of Applied Science - BASc, Human Development and Family Studies, General

• Regis University

  Master's degree, Non-Profit/Public/Organizational Management

• Colorado State University

  HDFS, Social Science

  1997 — 2001

• Colorado Mountain College

  AA, Art

  1995 — 1997

Skills

• Program Management
• Team Building
• Teaching
• Marketing
• Public Speaking
• Customer Service
• Relationship Building
• Leadership
• Marketing Communications
• Event Management
• Sales
• Project Management
• Nonprofits
• Restaurants