Chris Maltba
Senior Marketing Manager
- Role
- Senior Marketing Manager at Texan Insurance
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Chris Maltba
I am a full-stack marketer with 15 years of experience working with small to mid-size organizations to enhance their customer engagement and drive sales funnel growth through creative tactics. I pride myself in successfully increasing revenue and marketing organizations that exist in the most competitive industries.
Experience
Senior Marketing Manager
May 2019 — Present · Houston, TX, US
Increase sales lead volume to over 500% in three years through strategic through strategic management of organic, advertising, and email campaigns• Increase website traffic to over 300%• Build relationships and work closely with insurance carrier representatives from Liberty Mutual/ Sagesure, Progressive, Travelers, etc.• Establish and regularly report departmental KPIs (monthly, quarterly, annually)• Manage a team of web developers, graphic designers, and content creators to grow engagement across various medium (email, social media, TV, digital advertising, PR)• Plan and manage an articulate marketing content schedule that includes the production of content pieces and 100+ videos per calendar year for three separate insurance brands/agencies• Work with advertising and marketing firms on nationwide direct-mail campaigns and targeted display advertising• Develop strategic annual plans and budgets for marketing department to increase company’s overall annual revenue and market share• Develop Standard Operating Procedures to enhance departmental success with detailed training programs• Manage acquisitions of other agencies including, due diligence processes, press releases, media relations, marketing plans, rebranding, CRM implementation, and marketing campaign development
Education
Texas A&M University
B.A, Communications; Graphic Design
2001 — 2006
Baylor University
Master of Business Administration (MBA), Business Administration and Management, General
2017 — 2018
Texas A&M University
B.A, Liberal Arts; Communications; Writing
2001 — 2006
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