Chris Lyon
Global Marketing Experience Leader & Marketing Excellence Leader - Transportation & Electronics Business at 3M
- Role
- Global Marketing Experience Leader & Marketing Excellence Leader - Transportation & Electronics Bus at 3M
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Chris Lyon
Highly experienced, results driven, marketing and global business leader with P&L ownership experience and both upstream (portfolio marketing, product marketing, new product commercialization) and downstream (segment marketing, integrated marketing / demand generation) expertise. A former strategy and marketing consultant with a track record of demonstrated success driving growth and leading cross-functional teams in the medical device industry and industrial / manufacturing industry.
Experience
Global Marketing Experience Leader & Marketing Excellence Leader - Transportation & Electronics Bus
Apr 2020 — Present · Minneapolis, MN, US
Lead multiple large integrated marketing teams that plan, develop, and activate downstream demand generation programs / campaigns around the world for the Automotive & Aerospace Solutions Division and the Advanced Materials Division.o Launched 8 programs globally in 2022o Leading the electric vehicle business in adopting account-based marketing (ABM) to engage top EV OEMs to adopt 3M\'s technologies into their EV designso Led business group in revising and optimizing the process we use to plan, prepare, and activate worldwide demand generation programsIn addition, lead Global Marketing and Commercialization Center of Excellence team within 3M’s Transportation & Electronics Business Group. Responsibilities include:o Leading marketing planning for the entire business groupo Developing, coaching, and training marketers around the world to the latest upstream and downstream marketing best practiceso Leading teams that develop and execute initiatives to optimize and standardize marketing processes across the organization, develop marketers’ skills and capabilities, and reduce new product development and commercialization failure rates to improve sales growth
Education
Bates College
BS, Geology
1997 — 2001
Columbia University
Post-Baccalaureate, Business
UNC Kenan-Flagler Business School
MBA
2009 — 2011
Skills
- Management Consulting
- Strategy Development
- Financial Modeling
- Data Analysis
- Competitive Analysis
- Market Research
- Powerpoint
- Leadership
- Corporate Finance
- Strategic Planning
- Valuation
- Business Strategy
- Marketing Strategy
- Marketing
- Market Analysis
- Excel
- Financial Analysis
- Strategy
- Business Development
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