Chris Luckenbill
SaaS & AI Product Marketing Leader | GTM Strategist
- Role
- Head of Product Marketing at You & Ai
- Location
- Carmel, IN, US
- LinkedIn followers
- 500 followers
About Chris Luckenbill
I help SaaS and AI companies turn complex technology into market momentum.I’m a product marketing leader who specializes in positioning, GTM strategy, and sales enablement for high-growth SaaS and AI products. Proven track record building repeatable product marketing processes across positioning, launches, ICP development, competitive intelligence, and sales enablement. Trusted partner to product, sales, and executive teams in high-growth, cross-functional environments.Experience collaborating with and supporting enterprise partners including Apple, IBM, CDW, Netradyne, WEX, and Procore on GTM strategy, messaging alignment, and field enablement.Known for creating high-impact sales tools, demos, and narratives that improve alignment, increase adoption, and drive measurable pipeline and ARR growth.Core focus areas: Product Marketing, Go-to-Market Strategy, Positioning & Messaging, SaaS, AI, Enterprise Software, Sales Enablement, Product Launches, ICP & Persona Development, Competitive Intelligence, Cross-Functional Leadership.
Experience
Head of Product Marketing
Dec 2024 — Present
Education
Indiana University Bloomington
BFA
Skills
- Direct Marketing
- Graphics
- Web Project Management
- Corporate Branding
- Publishing
- Advertising
- Brand Management
- Strategy
- Marketing Strategy
- Marketing Communications
- Account-Based Marketing
- Presentation Development
- Integrated Marketing
- Management
- Online Marketing
- Online Advertising
- Logo Design
- Brand Development
- Marketing
- Brand Communication
- Creative Strategy
- Corporate Identity
- Inbound Marketing
- Creative Direction
- Copywriting
- Web Design
- Direct Mail
- Wordpress
- Trade Shows
- Adobe Creative Suite
- Marketing Management
- Email Marketing
- Digital Marketing
- Art Direction
- Newsletters
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