Chris Latona

About Chris Latona

A hands-on leader with 25+ years experience in SaaS sales, sales management, and delivering results. Work experiences have included large corporations and small businesses.Successful in obtaining a high level of respect from both clients and internal team members through a strong commitment to extensive preparation and diligent delivery of consistently superior results. Specialties• Creating a positive, no-excuses sales culture • Winning in highly competitive environments • Defining, measuring, and managing sales success• Large deal negotiation and financial modeling • Market analysis, quantification, and attack planning• Creating customers for life• Polished C-Level executive presenter • Success in emerging categories and global markets• Positive, collaborative team player• Entrepreneurial passion with a strong competitive drive

Experience

1. Senior Director, Sales

   Simfoni

   Apr 2025 — Present · Franklin, TN, US

   Simfoni provides Spend Analytics, eSourcing, and Tail Spend Management solutions to leading global enterprises. The Simfoni platform utilizes machine learning and artificial intelligence to accelerate and automate key aspects of the procurement process, saving customers time and money and paving the way toward supply chain sustainability. With offices in the USA, Europe, Australia, and the Middle East, Simfoni works with its customers and the wider vendor community to improve vendor diversity and achieve strategic corporate social responsibility objectives.

Education

• University of Maine

  B.S.- Business Administration, Marketing/Marketing Management