Chris Kilgariff
Group Account Director @RAPP
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WORK HISTORY
Group Account Director @RAPP
Lead CRM and loyalty programmes for major global clients, with responsibility for shaping approach, driving performance and ensuring delivery of customer growth and retention outcomes.• Lead client relationships and programme direction for brands including IKEA, OVO Energy and Diageo, overseeing multi-disciplinary teams across strategy, data, creative and technology • Shape and evolve CRM and loyalty programmes, translating customer insight into scalable lifecycle strategies across multiple channels • Drive improvements in customer engagement and behaviour through data-led optimisation of communications, journeys and programme mechanics • Own delivery of complex, multi-market CRM initiatives, ensuring alignment between customer experience, commercial objectives and operational feasibility • Partner with senior client stakeholders to define priorities, influence decision-making and align CRM activity to broader business goals • Provide leadership and direction to cross-functional teams, ensuring high-quality delivery and continuous improvement across programmes
EDUCATION
Oxford Community School
A-levels: History (A), Economics (A), English Literature (A), Government and Politics (A)
King's College London
BA (Hons), History
SKILLS
ABOUT CHRIS KILGARIFF
I lead CRM and loyalty programmes for global brands, with a focus on driving customer growth, retention and long-term value. At RAPP, I’ve led programmes for clients including IKEA, OVO Energy and Diageo - delivering measurable improvements in engagement and customer behaviour through data-led lifecycle strategies across large customer bases. I specialise in translating customer insight into scalable CRM and loyalty programmes that drive customer value and commercial performance - working cross-functionally across strategy, data, creative and technology to deliver impact at scale.
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