Chris Keesser

About Chris Keesser

I am a baseball-obsessed creative thinker turned strategist whose first encounter with strategy came at four years old, playing a computer simulation called Where’s The Play? That early lesson in pattern recognition shaped me into a critical thinker, lifelong learner, and someone who embraces pressure as a catalyst for clarity.My career has spanned industries and disciplines, including pharmaceutical supply chain consulting, medical device launches, and advertising agencies. Most recently, I served as a Senior Creative Strategist within an in-house agency for a global tools brand, where I focused on brand positioning, storytelling, and uncovering human truths that move both culture and business forward.At the core of my work is a deep curiosity about people. How they think, feel, and make decisions. My yoga practice has sharpened this perspective, training me to listen beyond what is said and understand the emotional states behind behavior. That awareness shows up in my strategy through empathy-led insights and clearer problem framing.I have built a reputation for translating complexity into clarity, aligning creative ambition with strategic rigor, and helping brands articulate who they are, why they matter, and how they show up meaningfully in people’s lives.I am also the Founder of REVERN™, an energywear brand born from my own personal transformation. REVERN fuses athletic roots, streetwear, and spiritual symbolism into capsule collections designed to help people wear their frequency and return to themselves.I believe strategy is about more than frameworks. It is about listening deeply, leading with empathy, and creating clarity where others see ambiguity. Whether shaping established brands or building my own, I thrive at the intersection of insight, creativity, and culture.IndustriesSpirits | Food & Beverage | Pharmaceutical & Medical Device | Travel & Tourism | Fast Food | Tools & Equipment | Fashion & LifestyleStrategy StrengthsBrand Positioning and Platform DevelopmentStorytelling and Brand NarrativesPersona Insight and Consumer SegmentationConsumer Journey MappingCreative Brief DevelopmentQuantitative and Qualitative ResearchStrategic Communication and Presentation DesignOutside of work, you will find me scorekeeping baseball games, training before sunrise, getting lost in classic films, or recharging through yoga, travel, and time near the water.“There is nothing impossible to him who will try.”Alexander the Great

Experience

1. Senior Creative Strategist

   Power Digital Marketing

   Jan 2026 — Present

   Drive creative direction and performance strategy across a portfolio of enterprise and high-growth brands, building scalable creative systems that connect brand storytelling to measurable business outcomes.Lead strategy for key accounts including Constant Contact, Roku Ads Manager, ReserveOne, Name.com, Truly Nolen, Classmates, Momentus, and CoinTracker across SaaS, fintech, and consumer services.Leadership & Creative Direction:•Own end-to-end creative strategy for 6–10 clients, managing ~$100K+ in monthly recurring revenue with <5% churn •Translate business goals, audience insights, and data into cohesive creative territories and campaign platforms•Lead full-funnel ideation (TOF/MOF/BOF), aligning brand narrative with conversion strategy•Direct cross-functional teams (media, design, production, account) to execute against a unified visionSystems & Performance Innovation:•Build creative testing frameworks and iterative roadmaps to drive continuous performance gains•Develop scalable messaging systems across channels and audiences•Leverage performance data to identify insights, shape hypotheses, and optimize creative output •Integrate AI tools to enhance creative development and workflow efficiency Client Strategy & Influence:•Serve as senior creative lead and client partner, guiding campaign direction and investment decisions•Present insights, creative rationale, and forward-looking strategies to stakeholders•Advocate for high-performing creative by pushing on scope, feedback, and direction when neededCreative Craft & Mentorship:•Develop high-performing, consumer-centric messaging and copy•Provide direction and feedback across video, static, and UGC assets•Mentor junior team members and elevate team-wide strategic thinking

Education

• Arcadia University

  Bachelor of Business Administration (B.B.A.), Marketing, Finance & Economics