Chris Johnson

About Chris Johnson

I’ve spent 15+ years building brands, driving growth, and connecting audiences to meaningful experiences by blending data-driven strategy with genuine storytelling.My career began in digital marketing, where I quickly learned the power of aligning the right message with the right moment. Over the years, I’ve led high-impact campaigns across SaaS, healthcare, and sustainability, guiding teams to deliver measurable results. From launching SEO and ABM programs that generated double-digit pipeline growth to creating CRM and automation strategies that increased customer retention, I’ve built marketing engines that work hard and scale smart.As Director of Marketing, I’ve developed integrated campaigns, elevated brand presence, and built partnerships that open doors, whether it’s expanding hospital programs for a national photography brand or crafting market entry strategies for emerging tech companies. My approach blends creativity with performance metrics, ensuring every initiative moves the needle.What sets me apart is my ability to connect the human side of marketing with the analytics that prove its value. I thrive on collaboration, mentorship, and building programs that not only deliver ROI but also inspire the people behind them.I’m passionate about leveraging technology for impact, telling stories that resonate, and helping brands grow in ways that matter.

Experience

1. Director of Marketing

   Bella Baby Photography

   Jul 2019 — Present · Williamstown, MA, US

Education

• University of Massachusetts Amherst

  Bachelor of Arts - BA, Communications

  1989 — 1993