Christopher Scott

About Christopher Scott

I help businesses turn visibility into measurable growth.I’m a Senior Digital Marketing Consultant with Advance Local, where I work with business owners and marketing leaders to design digital marketing strategies that drive qualified leads, customer acquisition, and long-term brand growth.My approach to marketing is simple: if it doesn’t improve performance, it isn’t working.For more than five years, I’ve helped organizations across industries—including law firms, healthcare providers, home services companies, retail brands, and education institutions—use digital marketing to compete and scale in increasingly competitive markets.My work focuses on performance-driven strategy across channels such as search engine marketing (SEM), search engine optimization (SEO), programmatic and display advertising, social media marketing, OTT and Connected TV (CTV), email marketing, and full-funnel digital strategy.At Advance Local—part of Advance Publications—I operate within one of the largest digital journalism and media networks in the United States. Our portfolio reaches more than 47 million monthly unique visitors and consistently ranks among the top publishers in comScore’s Local News category. Leveraging this reach alongside advanced audience data allows me to build campaigns that connect brands with the right audiences at the right time.Before entering digital marketing, I built a foundation in media, communications, and audience engagement through journalism and broadcasting. I’ve worked as a sports writer, radio broadcaster covering more than 100 live sporting events, and podcast producer. That experience shaped how I approach marketing today: great campaigns begin with understanding audiences and delivering the right message in the right environment.Earlier in my career, I also worked in financial services and sales, where I developed a strong understanding of business development, client relationships, and revenue growth.Today, I combine those experiences—media, sales, and marketing strategy—to help organizations build stronger brands, generate sustainable growth, and protect the reputation they’ve worked hard to earn.

Experience

1. Senior Digital Marketing Consultant

   Advance Local

   Mar 2026 — Present · New York, NY, US

   As a Senior Digital Marketing Consultant with Advance Local, I help businesses turn visibility into measurable revenue growth.My work focuses on aligning digital marketing strategy directly to business outcomes — qualified lead generation, market expansion, cost-efficient customer acquisition, and long-term brand equity. I believe marketing should be accountable. If it doesn’t improve performance, it isn’t working.Backed by Advance Publications — a privately held global media company with investments in organizations such as Reddit, Charter Communications, and Warner Bros. Discovery — I operate within Advance Local, a digital journalism, data, and insights organization that publishes 16 leading local news and information websites reaching 47M+ monthly unique visitors and consistently ranking among the Top 5 in comScore’s Local News category.I leverage first-party audience data, premium media environments, and advanced analytics to design and execute performance-driven campaigns across:Direct & Programmatic DisplaySearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media MarketingOver-the-Top (OTT) & Connected TV (CTV)Digital Out of Home (DOOH)Each engagement is built as a full-funnel strategy designed to capture demand, strengthen brand positioning, and drive measurable results.I partner directly with business owners, marketing leaders, and executive teams to build marketing systems that are measurable, scalable, and aligned to real growth objectives — not vanity metrics.When businesses grow responsibly, employees thrive, communities strengthen, and trusted journalism is sustained.

Education

• Port Richmond High School

  Advanced Regents Diploma, Collegiate Academy & Television and Media Production Academy

  2007 — 2011

• City University of New York-College of Staten Island

  Bachelor's degree, Communication, Journalism, and Related Programs

  2011 — 2015