Chris J. Bennett
Head of Strategy @Fablr
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WORK HISTORY
Head of Strategy @Fablr
Leeds, GB
An experienced Head of Strategy, I help our clients navigate complex problems in branding and marketing presented by shifting business landscapes.I work across a range of B2B sectors, including procurement, finance, technology, environment, recruitment, consulting and pharma.My main role is to support our client\'s marketing team through a brand transformation - building a stronger team that drives both demand and revenue. I typically work through a combination of practical workshops, team mentoring and 1-to-1 coaching.I have experience with digital strategy, brand strategy, customer experience, visual and verbal identity, marketing and communications (from PR to paid and organic), and measurement and analytics, as well as a strong understanding of product development, GTM and digital infrastructure.
EDUCATION
Norwich University of the Arts
BA (Hons) Visual Studies
Institute of Data and Marketing (IDM)
Professional Certificate, Search Marketing
The Open University
Archaeological Science
Institute of Data and Marketing (IDM)
IDM Award in General Data Protection Regulation, Data Processing
CIM | The Chartered Institute of Marketing
Member
Squared Online
Google Squared Professional Certificate, Digital Marketing
SKILLS
ABOUT CHRIS J. BENNETT
Most B2B brands aren\'t on the shortlist. They\'re in the pile.The pile of \"looks like everyone else.\" The pile of \"what do they actually do again?\" The pile of \"we\'ll consider them if our first ten choices fall through.\"I help complex B2B marketers build Shortlisted™ brands - the ones buyers already trust before the first sales call.The method is simple:Claim → Nail your position. What you stand for. Why you win.Shape → Make it real. Verbal + visual identity that\'s unmistakably you.Signal → Broadcast it. Web, content, thought leadership that compounds over time.At Fablr, I lead on strategy while our team of senior practitioners make it a reality. Brand transformation, digital platforms, ongoing support. You get the thinking AND the doing.Here\'s how to start:1⃣ Subscribe to B2BFYI - the newsletter for complex B2B marketers (free, no fluff)2⃣ Connect + DM me - always up for a virtual coffee3⃣ Email c••••@fablr.co.uk - if you want to explore working togetherYou\'ll be a good fit for Fablr if:→ You\'re a B2B business in need of a brand refresh, reposition or full rebrand→ Your budget is £30K+ for projects or £2K/month for retained support→ You need strategic support + execution to get on shortlists and win new, bigger clientsI post regularly about:→ Connecting brand to revenue→ Getting marketing back in the boardroom→ Building authority that compoundsThe day job: Head of Strategy @ Fablr. I help complex B2B marketers build authority brands + get shortlisted. Before that? Award-winning comms and digital in-house.The side hustle: Author @ B2BFYI™ - a weekly newsletter sharing what actually works in B2B marketing. Brand, content, tech, lead gen. No shit advice. The rest: Obscure synthwave cassettes. Epic fantasy novelist. Teaching my toddler the piano (he\'s 1 but we\'re working on it).Want to become a Shortlisted™ brand? Let\'s talk.
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