Chris Hoerter

About Chris Hoerter

As a Brand Manager here at Sentry, I have the great privilege of managing and marketing all of our golf and hospitality relationships. Sentry is fully committed to the game of golf, and as a golfer myself, I am so incredibly grateful to get to work with great partners to help promote our company and our passion for the game. Golf brings people together. It also reminds us that the strongest relationships begin with integrity and trust. It’s the same values we have here at Sentry and have approached business that way for the past 115 years. Sentry is the title sponsor of the Sentry Tournament of Champions (PGA TOUR), the Official Insurance Partner of the USGA and a Trustee of the First Tee. That last one is something special because it allows us to give opportunities to those who might not have the chance to get introduced to this great game. My day-to-day duties center around the relationships and contacts we have at both the TOUR and the USGA. Learning and understanding who our target audience is and marketing to those businesses and individuals is something we look at and work on every day. Golf is the driver of all of this, which is incredibly exciting.I also oversee the development and execution of our hospitality business; SentryWorld. Creating and implementing marketing plans, budgeting, and managing budgets (for both Sentry and SentryWorld) which includes digital assets and social media. Our marketing tactics are drawn up to ensure SentryWorld’s reputation as one of Wisconsin’s best destinations for golf, weddings, dining, and lodging. I also assist in the creation of our photography and video production, as well as content creation and website development. This past summer, we hosted the 2023 U.S. Senior Open. Our team worked for the better of two years to market and engage our audience/golfers to join and watch the best senior golfers in the world. Overall, it was a tremendous success.At my core, I am passionate for all things golf. I enjoy creating stories and unique experiences for all golfers to enjoy. These stories and experiences are exactly what we are trying to fulfill at Sentry and SentryWorld. Corporately at Sentry, we are using golf to help grow our business as well as create meaningful relationships with the partners and cities (Maui for the Tournament of Champions) we work with.

Experience

1. Brand Manager

   Sentry

   May 2021 — Present · Stevens Point, WI, US

   As a Brand Manager at Sentry, I have a unique focus on all things golf. I will continue my marketing priorities with SentryWorld to help elevate the awareness and status of our prestigious golf course, new hotel, restaurants, and wedding/banquet spaces. I will also continue to amplify my role as the marketing liaison for several new golf partnerships at Sentry, including our USGA partnership which makes Sentry the official insurance partner of the USGA. The 2023 U.S. Senior Open at SentryWorld and Sentry Tournament of Champions as well as the overall golf strategy at Sentry and SentryWorld will be a primary focus of mine moving forward.

Education

• Golf Academy of America-Chandler

  Associate’s Degree, Golf Complex Operations and Management

  2010 — 2011